Small business owners are increasingly turning to the Internet for better customer engagement. Small business websites, online advertising, and email marketing are all essential parts of an effective Web strategy.
The Bottom Line
Majority of Entrepreneurs Personally Fund Startups
The majority of entrepreneurs are using their own money to fund startups. A poll found many entrepreneurs are breaking their piggy banks and dipping into their personal savings to fund startups, though they may need a small business loan to grow operations.
Small Business Owners Operate with Caution, but Still Optimistic
A survey found that although the economy is improving, many small business owners are still wary of the current economic conditions. However, despite their wariness of the economy, many small business owners are optimistic about their company’s future and potential.